Strategic Alliance

In line with a vision to go global, Benir eStore Solutions has formed a strategic alliance with Lyreco, a globally recognized distributor of office supplies with headquarters in France. Lyreco is a provider of workplace supplies solutions to the business community and a leader in business-to-business office products solutions. With 10,000 employees including a sales force of over 4,500 people, its core expertise is in the focus on customer service and distribution excellence. As well as being market leader in Europe, Lyreco is also present in North America, Australia and Asia; operating in 41 countries: 27 countries by itself and 14 through partners.

Benir’s association with Lyreco has come at the right time, when 'Corporate India' is progressing towards working with a single vendor; not only across the country but also globally. This strategic alliance will help Benir strengthen market share and also meet Lyreco's customers’ global requirements in India.

CEO, Steve Law said that “establishing a partnership with Benir for the Indian market is a great news for Lyreco as the coverage of India is regularly requested by our customers. We are convinced Benir is the right partner to provide our customers a great level of service. This partnership is in line with Lyreco’s strategic plan to expand our geographic coverage. With this additional key country, Lyreco covers 41 countries: 27 countries by itself and 14 through partners”.

Servicing of Lyreco’s global clients in India begins in January 2013.