Strategic Alliance

In line with our vision to go global, Benir eStore Solutions, for more than 7 years, is a strategic partner with Lyreco, a globally recognized distributor of office supplies with headquarters in France. Lyreco is a provider of workplace supplies solutions to the business community and a leader in business-to-business office products solutions. With 9,000 employees including a sales force of over 4,500 people, its core expertise is in the focus on customer service and distribution excellence. As well as being a market leader in Europe, Lyreco is also present in North America, Australia, and Asia; operating in 41 countries: 27 countries by itself and 14 through partners.

Moreover, as part of their CSR activity, Lyreco Started in 2008, the Lyreco For Education program which raises funds from the 26 Lyreco countries to give children living in poor conditions better access to education. With 116 572 children enrolled in schools, along with 328 schools supported and 60 schools built or renovated, they continue to raise more funds.

In 2019, Lyreco Group has acquired DeskRight, a leading office supplies business on the Singapore market. The move puts Lyreco, European leader, and number three worldwide in the distribution of workplace supplies solutions to businesses, in a leadership position on the Singapore market and represents the first step in its new development strategy for the Asia region.

Benir's association with Lyreco has come at the right time when 'Corporate India' is progressing towards working with a single vendor; not only across the country but also globally. This strategic alliance will help Benir strengthen market share and also meet Lyreco's customer's global requirements in India.

Then CEO, Steve Law said that "establishing a partnership with Benir for the Indian market is great news for Lyreco as the coverage of India is regularly requested by our customers. We are convinced Benir is the right partner to provide our customers with a great level of service. This partnership is in line with Lyreco's strategic plan to expand our geographic coverage. With this additional key country, Lyreco covers 41 countries: 27 countries by itself and 14 through partners".